Less weight to carry
A simple business carries fewer fixed costs, fewer employees and less unmanageable logistics. You can test it fast and cut it fast if it flops.
Business & money
Testing an offer, selling, keeping cash and building a simple business.
Simple businesses
Prestige doesn’t pay
A beautiful project that makes no money isn’t a project. What matters is what’s left once the work is paid for.
A simple funnel
Don’t overcomplicate it. A simple funnel and simple acquisition can run with a lot of AI and automation.
Customers and sales
Talk to someone who pays
Don’t ask your friends whether an idea is good. Talk to someone already paying to solve the problem, then ask what annoys them about the current solution. Put your energy into understanding customers rather than spying on competitors.
Sell before building everything
At the start, knowing how to sell gives you the resources to build and hire. You can build an excellent product, but if nobody buys it you stay stuck. Sell your solution even if the product doesn’t exist yet. If you manage to sell it, that’s enough proof to build the product.
Money
The shield
Money acts as protection when something goes wrong. Liquidity keeps options open when the business takes a hit.
What is actually left
Be careful not to focus on the wrong numbers. Revenue is great for the ego and it also gives you an idea of how big what you’re building is. But never fall into the trap of sacrificing your margin for revenue.