Make far more
The huge advantage of AI is scale. One person with taste and a clear direction can make far more than before, without stacking tools or managing a big production team.
AI & systems
Using AI to produce and operate without handing over the judgment.
AI and production
Low production costs guarantee nothing
AI dropped the cost of production. You can make content, an ad or a first version for almost nothing and still produce something bad. Taste and ideas still make the difference.
AI handles execution
Keep control of the angles, target audience and message. AI can execute, edit, format and produce.
Human judgment
Do the thinking yourself
The danger starts when you delegate the thinking too. Give the AI your raw observations. It structures and formats them, then you rewrite everything in your voice. If you delegate the thinking to it, you end up with average ideas.
The brief
Give it context
Before asking the AI for anything, explain your offer and your customers. Give it examples of what a good result looks like. Without that context, even the best prompts won’t help it understand your business.
Show the expected result
Show one example of what you want and one example of what you definitely don’t want. “Make it clean” gives no direction. A real brief covers the product, the customer, the emotion, the setting and the constraints.
Make it write the plan
For a long task, make the AI write its plan before it starts. Tell it to come back to you whenever it has to choose between two directions.