Money follows attention
Money follows attention. If you know how to capture attention, you can make money, whatever the business model.
Attention & content
What stops the scroll, holds attention and makes an idea easy to understand.
Attention
Make people want to watch
Content doesn’t need to sell from the start. First it has to make people want to keep watching, reading or listening. The offer comes after they decide to stay.
Intrigue
AI can also be used only for the hook. It can create intrigue and test things that would be impossible to make otherwise.
Emotion
The word to keep in mind
Emotion gives people a reason to stay with content. The opening can carry that emotion. The offer can come in naturally after that.
A visual result
When a result can be seen, show it. Clear visual proof can carry a really simple concept.
The product can come later
The offer doesn’t have to be the main subject of the content. Emotion can drive reach. The offer can come in later through a natural integration.
Mechanics
Copy the right thing
When a video works, copy the mechanics, not just the subject. Look at the hook, its structure and what makes people stay. You can change the persona, setting, angle and product while keeping the hook structure.
The format has to work without the topic
Before making variations of a format, check whether its mechanics work without the original subject, whether people stay after the hook and whether you can produce more versions without killing the quality.
Simplicity
Make a lot of simple things
With content, keep things simple and make a lot of them. Distribution doesn’t need to be complicated.
Complexity feeds the ego
Highly complex edits and overloaded offers are great for the ego. But simple things win in the end. Attention spans keep getting shorter.
Step away from the screen
After too many hours on a problem, you start overcomplicating it. Step away from the screen, take a walk and come back. The answer is often much clearer.