Volume always wins
Showing up and producing a lot, for a long time, accumulates an enormous amount of data. The more data you have, the faster you improve, far faster than people who produce little. That’s why volume always wins.
Publishing & production
Volume, repetition and the tests that turn an idea into a format.
Volume
One good result proves nothing
One good result proves nothing on its own. The same format can flop then take off with a different opening. Repetition is what gives you enough data to know whether an idea is good.
Repetition
Keep doing what works
When results start showing up, you want to automate everything. You want to rebuild the process and delegate. Most of the time the better move is much simpler: keep doing exactly what works and make more of it.
Handle the boredom
Finding a format that works isn’t enough. Then you have to keep repeating it without getting bored or changing everything after two weeks.
Double down
After a hit, double down on what works instead of diluting the signal with worse versions.
Test fast
Ship a V1
AI lets you ship a first version for almost nothing and test the market. If the offer works, you take the project to the next step.
Learn by tomorrow
You can have an idea in the shower and put a checkout online that evening. By tomorrow, you can find out it was bad instead of wasting six months on it.